Title: Classification of mass customisation: a Socio-Technical System perspective

Authors: Y. Park, A.Y. Nahm

Addresses: The University of Toledo, Toledo, OH 43606, USA. ' University of Wisconsin – Eau Claire, Eau Claire, WI 54703, USA

Abstract: Mass customisation from Socio-Technical System (STS) perspective provides an integrative view that corrects the imbalance stemming from over-emphasising the role of particular functions (e.g., marketing, operations and/or strategy). Building on some seminal articles in this area, we have endeavoured to generate a classification model that implies effective management of work-related and organisational factors for mass customisation. In doing so, this paper expands STS-related mass customisation literature and provides a possible direction for future empirical study. Managerial implication for managing mass customisation is also provided.

Keywords: mass customisation; socio-technical systems; system perspectives; classification models; integrative views; imbalances; over-emphasis; function roles; marketing; strategies; organisational factors; work-related factors; managerial implications; services management; operations management; global businesses; globalisation.

DOI: 10.1504/IJSOM.2011.038975

International Journal of Services and Operations Management, 2011 Vol.8 No.3, pp.322 - 334

Published online: 11 Mar 2015 *

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