Title: Mobile internet services: assessment of quality and satisfaction from the customer's perspective
Authors: Sang M. Lee, Sunran Jeon, Sung Tae Kim
Addresses: University of Nebraska-Lincoln, 209 CBA, Lincoln, NE 68588-0491, USA. ' Butler University, COB, Indianapolis, IN 46208-3485, USA. ' Solbridge International School of Business, 151-13 Samsung 1-dong, Dong-gu Daejeon 300-814, Republic of Korea
Abstract: There are few studies on mobile internet services from the customer|s perspective. To conduct this study, service quality, satisfaction, risk, intention to continue use, and six attributes of mobile internet service were identified. Three attributes of them – ubiquity, reachability, and instant connectivity – were found to influence mobile internet service quality, which in turn affected mobile internet service satisfaction and intention to continue use. Mobile internet service satisfaction affected intention to continue use. Mobile internet risk neither affected mobile internet service quality, nor had significant effects on mobile internet service satisfaction and intention to continue use.
Keywords: mobile internet services; service quality; customer satisfaction; risk; intention to continue use; web services; ubiquity; reachability; instant connectivity.
International Journal of Services Sciences, 2011 Vol.4 No.1, pp.57 - 75
Available online: 07 Feb 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article