Title: Going global: the process of internationalisation of Latino multinational firms

Authors: Andres Hatum, Josefina Michelini

Addresses: Management and Organization, IAE Business School, Universidad Austral, Argentina Centro de Investigacion Guia Laboral (CIGLA). ' Centro de Investigacion Guia Laboral, IAE Business School, Universidad Austral, Argentina

Abstract: Business has entered a new reality, one that is more complex and dynamic, in which timely adaptation is critical for a firm|s survival. Intense pressures brought into the Latin American markets by foreign investments made indigenous firms start to internationalise their activities as a way of balancing out the sheer competition in the market. This study focuses on the impact of the process of internationalisation of the Multilatinas. During a period of three months, in-depth structured interviews were carried out to business and human resources executives of Latin American companies that encouraged the challenging path towards internationalisation.

Keywords: business; emerging markets; globalisation; internationlisation; Latin America; strategy; human resources; multinational corporations; MNCs.

DOI: 10.1504/IJBEM.2011.037684

International Journal of Business and Emerging Markets, 2011 Vol.3 No.1, pp.36 - 56

Available online: 25 Dec 2010 *

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