Title: Using Grounded Theory in sport management research

Authors: Kalliopi Sotiriadou, David Shilbury

Addresses: Faculty of Health Sciences and Medicine, Bond University, Gold Coast, Queensland 4229, Australia. ' School of Management and Marketing, Deakin University, 221 Burwood Highway, Burwood 3125, Australia

Abstract: This paper argues for Grounded Theory (GT) to be more widely used to allow emergence of socially constructed sport related processes. The aim of GT is to explain social phenomena and the resources that are required to support social processes. GT is attractive to researchers as it uses the natural setting where the phenomena studied takes place to examine and understand social constructions. This paper demonstrates the importance of using GT by using a sport management study to exemplify GT processes and assess its efficacy in the discipline. Integration of GT method will strengthen sport management research and enable researchers understand social constructions associated with sport.

Keywords: qualitative research; grounded theory; sport management research; CCM; constant comparative method.

DOI: 10.1504/IJSMM.2010.037503

International Journal of Sport Management and Marketing, 2010 Vol.8 No.3/4, pp.181 - 202

Published online: 14 Dec 2010 *

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