Title: Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

Authors: Byeong-Joon Moon

Addresses: School of International Management, KyungHee University, Yongin-shi, Kyunggi-do 449-701, South Korea ' ' '

Abstract: This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in offline environments and research findings regarding consumer behaviour in an online environment. The authors embraced the contingent consumer decision-making model provided by Bettman et al. and classified the factors that influence consumers to use online channels instead of traditional channels into three groups – person, problem, and context.

Keywords: consumer adoption; internet; contingent decision-making model; information search channel; product purchase channel.

DOI: 10.1504/IJIMA.2004.003692

International Journal of Internet Marketing and Advertising, 2004 Vol.1 No.1, pp.104 - 118

Published online: 09 Nov 2003 *

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