Authors: D.N.P. Murthy, W.R. Blischke
Addresses: Division of Mechanical Engineering, The University of Queensland, Q 4072, Australia. ' Marshall School of Business, University of Southern California, 5401 Katherine Ave., Sherman Oaks, CA 91401-4922, USA
Abstract: Warranty serves a dual role: (i) signalling product reliability; (ii) providing assurance. Offering warranty results in additional costs to the manufacturer and this cost depends on product reliability. Effective warranty management requires making proper warranty and reliability decisions during the design stage of new product development and revising the decisions based on warranty data. This paper deals with this topic and looks at several relevant issues. It also discusses some of the issues and challenges that need to be addressed in the future.
Keywords: product warranty; product reliability; warranty data; warranty management.
International Journal of Product Development, 2010 Vol.12 No.3/4, pp.202 - 219
Published online: 02 Nov 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article