Title: Incorporating lessons learned into tourism industry strategic planning for disaster management

Authors: Barent N. McCool, Audrey C. McCool

Addresses: Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, Texas Tech University, Lubbock, TX 79409 1240, USA. ' Department of Food and Beverage Management, Harrah College of Hotel Administration, University of Nevada Las Vegas, Las Vegas, NV 89154 6022, USA

Abstract: All facets of the tourism industry encounter risk from potential crises and/or disasters. This risk is amplified in today|s interconnected global economy. Incorporation of crisis and disaster management into hospitality firms| strategic planning is essential if such risk is to be minimized. Critical factors to be considered in planning for the strategic management of crises and disasters include leadership, communication and media relationships, market reconstruction and the development of integrated networks, incorporating the stakeholders and first responders likely to be impacted by a crisis and/or disaster scenario.

Keywords: tourism; tourists; disaster management; emergency management; crisis management; strategic planning; leadership; market reconstruction; financial loss; disasters; global economy; globalisation; communication; media relationships; integrated networks; stakeholders; first responders; revenue management; hospitality management.

DOI: 10.1504/IJRM.2010.035956

International Journal of Revenue Management, 2010 Vol.4 No.3/4, pp.259 - 267

Published online: 11 Oct 2010 *

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