Incorporating lessons learned into tourism industry strategic planning for disaster management
by Barent N. McCool, Audrey C. McCool
International Journal of Revenue Management (IJRM), Vol. 4, No. 3/4, 2010

Abstract: All facets of the tourism industry encounter risk from potential crises and/or disasters. This risk is amplified in today's interconnected global economy. Incorporation of crisis and disaster management into hospitality firms' strategic planning is essential if such risk is to be minimized. Critical factors to be considered in planning for the strategic management of crises and disasters include leadership, communication and media relationships, market reconstruction and the development of integrated networks, incorporating the stakeholders and first responders likely to be impacted by a crisis and/or disaster scenario.

Online publication date: Mon, 11-Oct-2010

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