Title: An empirical analysis of factors influencing users' adoption and use of mobile services in China

Authors: Zhaohua Deng, Yaobin Lu, Bin Wang, Jinlong Zhang, Kwok Kee Wei

Addresses: School of Management, Huazhong University of Science and Technology, Wuhan 430074, China. ' School of Management, Huazhong University of Science and Technology, Wuhan 430074, China. ' College of Business Administration, University of Texas-Pan American, Edinburg, TX 78539, USA. ' School of Management, Huazhong University of Science and Technology, Wuhan 430074, China. ' Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong

Abstract: This study examines factors that influence users| adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters| and non-adopters| perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters| and non-adopters| perceptions, while perceived trust and perceived trialability affect adopters| attitude towards continued usage and non-adopters| attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.

Keywords: mobile communications; mobile services; m-services; trust; TAM; technology acceptance model; mobile phones; cell phones; structural equation modelling; service adopters; service non-adopters; perceptions; trust.

DOI: 10.1504/IJMC.2010.034937

International Journal of Mobile Communications, 2010 Vol.8 No.5, pp.561 - 585

Published online: 31 Aug 2010 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article