An empirical analysis of factors influencing users' adoption and use of mobile services in China
by Zhaohua Deng, Yaobin Lu, Bin Wang, Jinlong Zhang, Kwok Kee Wei
International Journal of Mobile Communications (IJMC), Vol. 8, No. 5, 2010

Abstract: This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.

Online publication date: Tue, 31-Aug-2010

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