Authors: G.D. Sardana, Tojo Thatchenkery
Addresses: Institute of Management Education, G.T. Road, Sahibabad-Ghaziabad, India ' School of Public Policy, George Mason University, Arlington, Virginia, USA
Abstract: A business case is essentially a description of an actual situation or an event involving issues, problems, and conflicts requiring a resolution or decision-making through strategies, skills, knowledge or reengineered business processes. The case holds an important place in the pedagogy of management education. The Institute of Management Education (IME), Sahibabad (India), organised an international conference on business cases on November 26–27, 2009 at its Sahibabad campus. The goal was to provide a platform for academicians, practicing managers, research scholars, and students of management to come together on a single platform to share experiences, interact, and discuss cases covering many facets of strategic management, marketing of technology, and enhancement of organisational performance. This introductory paper very briefly outlines the initiative.
Keywords: case studies; business cases; strategic management; technology marketing; management education.
International Journal of Technology Marketing, 2010 Vol.5 No.1, pp.4 - 5
Published online: 20 May 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article