Title: Semco: cultural transformation and strategic leadership

Authors: Gary J. Stockport

Addresses: The Business School, The University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia

Abstract: The case study documents the changing culture and leadership within Semco since Ricardo Semler took over the running of the company from his father. A number of important events and topics are considered within the case study such as: the early years, the emergence of a democratic workplace, |the Semco way|, |the Five Musketeers|, the Semco Foundation, and new leadership (without Ricardo Semler). The case study seeks to address a number of questions such as: How did Semco|s culture and leadership evolve? How can Semco preserve its culture and its ongoing growth without Ricardo Semler?

Keywords: Semco; transformation; leadership; democratic workplace; succession; case study; organisational culture; culture change; growth.

DOI: 10.1504/IJTMKT.2010.033297

International Journal of Technology Marketing, 2010 Vol.5 No.1, pp.67 - 78

Published online: 20 May 2010 *

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