Title: KMA Remarketing Corporation

Authors: Manmohan D. Chaubey

Addresses: Business and Economics, Penn State University-DuBois, Du Bois, PA 15801, USA

Abstract: KMA Remarketing Corporation (KMA) was founded by Dana Smith and Bill Boyle in 1993 in Du Bois, Pennsylvania. The company is primarily engaged in the purchase, resale, service, appraisal and liquidation of pre-owned medical, dental, ophthalmic and emergency medical equipment. The cornerstones of KMA business values are integrity, diligence, cost containment and quality products. Mr. Smith is the President and CEO of the company, and Mr. Boyle is the Vice President and the CFO of the company. They both have a background in emergency medical services. They realised that there is great demand for affordable and quality medical products. They also knew that there is a tremendous amount of used equipment available in the USA and Canada. They set up their business to acquire equipment, recondition and market it. The company also offers medical equipment appraisal and liquidation services.

Keywords: technology marketing; remarketing; medical equipment sales; equipment appraisal; hospital liquidation; business startups; case study; healthcare technology; dental equipment; ophthalmic equipment; emergency medical equipment; integrity; diligence; cost containment; product quality.

DOI: 10.1504/IJTMKT.2010.033296

International Journal of Technology Marketing, 2010 Vol.5 No.1, pp.59 - 66

Published online: 20 May 2010 *

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