Title: Digital content delivery and monetisation issues at vReach

Authors: Roma Chauhan, Rajeev Gupta

Addresses: Computer Science Department, Institute of Management Education, Sahibabad, Ghaziabad, India. ' Computer Science Department, Institute of Management Education, Sahibabad, Ghaziabad, India

Abstract: vReach, a digital media company is a pioneer in design and development of interactive digital content for various conferences and summits held across India. Their core product offering used to be fusion of video, PowerPoint, audio, text, animation and graphics. Thus, they provided a more interactive experience of the event to users. The company had complete capability, from media acquisition to distribution, with support for all media formats, under its own control. The product was further extended to the user through the medium of internet/intranet – in a form of webcast. Two years ago, the company decided to provide digital content on the web to its customers to get a competitive advantage. The company invested heavily in terms of money and manpower on the project. But, this was not as successful as anticipated. The case explores the hurdles encountered in deployment of the product in a form of Software as a Service (SaaS) on the web. This case focuses on the technical, schedule and financial feasibility issues which occurred during the implementation phase.

Keywords: digital content delivery; vReach; web casting; broadband; bandwidth; software as a service; SaaS; interactive digital content; multimedia; media fusion; webcasts; India; case study.

DOI: 10.1504/IJTMKT.2010.033292

International Journal of Technology Marketing, 2010 Vol.5 No.1, pp.6 - 14

Published online: 20 May 2010 *

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