Title: Negative image: developing countries and country of origin – an example from Zimbabwe

Authors: John A. Dakin, Steve Carter

Addresses: The Derbyshire Business School, University of Derby, Kedleston Road, Derby, DE22 1GB, UK. ' Faculty of Business and Law, Leeds Business School, Leeds Metropolitan University, The Rose Bowl, Portland Gate, Leeds, LS1 3HB, UK

Abstract: This paper provides a joint developing country/developed country perspective on COO in relation to business-to-business transactions. A qualitative, across-cultures approach was adopted focused on interactions between Zimbabwean footwear exporters and UK based importers. Results indicated the existence of a phenomenon specific to developing country manufacturers designated as Negative Image and allowed development of a tentative initial model. Formalisation of key themes within the Negative Image concept has not been undertaken previously. Results are viewed as context specific, however, developing country exporters may now be able to focus attention on key features affecting image and begin to alleviate some effects.

Keywords: COO; country of origin; developing countries; exports; imports; international business; negative image; footwear; business-to-business; B2B; Zimbabwe; UK; United Kingdom; developing economies; emerging economies; business research.

DOI: 10.1504/IJEBR.2010.032291

International Journal of Economics and Business Research, 2010 Vol.2 No.3/4, pp.166 - 186

Available online: 29 Mar 2010 *

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