Title: Looking beyond technology: a study of e-commerce trust perception by Jordanian customers
Authors: Ahmad Khasawneh, Mohammad Bsoul, Iyad Al-Azzam
Addresses: Prince Al-Hussein bin Abdullah II Faculty of Information Technology, Hashemite University, P.O. Box 150459, Zarqa 13115, Jordan. ' Prince Al-Hussein bin Abdullah II Faculty of Information Technology, Hashemite University, P.O. Box 150459, Zarqa 13115, Jordan. ' Faculty of Information Technology, Yarmouk University, Jordan
Abstract: An increasing number of studies into the adoption and usage behaviour of e-commerce systems have focused on technology and situational characteristics. These past studies provide an understanding of the contextual factors offering a simple dichotomous measure rather than the manner of usage. This paper attempts to evaluate whether trust issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that trust issues are major barriers to internet banking and e-commerce activities among consumers.
Keywords: ICT; information technology; communications technology; trust perception; e-commerce; electronic commerce; Jordan; usage behaviour; situational characteristics; contextual factors; dichotomous measures; barriers; internet banking; consumer attitudes; online banking; electronic banking; e-banking; world wide web; management; enterprise development.
International Journal of Management and Enterprise Development, 2010 Vol.8 No.2, pp.175 - 183
Published online: 10 Feb 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article