Looking beyond technology: a study of e-commerce trust perception by Jordanian customers
by Ahmad Khasawneh, Mohammad Bsoul, Iyad Al-Azzam
International Journal of Management and Enterprise Development (IJMED), Vol. 8, No. 2, 2010

Abstract: An increasing number of studies into the adoption and usage behaviour of e-commerce systems have focused on technology and situational characteristics. These past studies provide an understanding of the contextual factors offering a simple dichotomous measure rather than the manner of usage. This paper attempts to evaluate whether trust issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that trust issues are major barriers to internet banking and e-commerce activities among consumers.

Online publication date: Wed, 10-Feb-2010

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