Title: Using personas for designing knowledge and learning services: results of an ethnographically informed study
Authors: Ronald Maier, Stefan Thalmann
Addresses: University of Innsbruck Information Systems, Universitaetsstrasse 15, A-6020 Innsbruck, Austria. ' University of Innsbruck Information Systems, Universitaetsstrasse 15, A-6020 Innsbruck, Austria
Abstract: Traditional research on learning does not sufficiently consider the strong IT support that recently has become available in organisations. Based on the findings of an ethnographically informed study of a German software house, this paper presents three idealised personas that represent distinctive informal learner types. The rich descriptions of the personas are discussed in relation to a number of theories on motivational aspects, informing practices and levels of expertise and result in the three service areas individuation, interaction and in-form-ation. The paper is concluded by a set of theses about designing and guiding usage of knowledge and learning services.
Keywords: ethnography; informal learning; learning technology; knowledge management; learner types; persona; workplace learning; Germany; software firms; motivation; expertise levels; informing practice.
International Journal of Technology Enhanced Learning, 2010 Vol.2 No.1/2, pp.58 - 74
Published online: 27 Jan 2010 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article