Title: A service science perspective on the design of social media activities

Authors: Jari Multisilta

Addresses: Nokia Research Center, P.O. Box 100, FI-33721 (Visiokatu 1), Tampere, Finland; Tampere University of Technology, P.O. Box 300, FI-28101 Pori, Finland

Abstract: In this article, we describe the design of social media services in terms of service science. Applications of the social media are growing rapidly, and technology provides opportunities for new types of services. There is a lack of discussion of social media applications as services. In this article, we open this discussion and define a new type of service for social media, namely share with me-type of service, and propose a method of designing these types of services. We discuss a mobile social media design framework that could be used in designing user experiences and user activities for next generation mobile social media services. The model is based on existing models; such as activity theory (AT), Mobile Web 2.0 Ecosystem (MW2E) and on the idea of considering the shared felt experience as a central design rule. We believe that studying social media using a service science framework can support the creation of future service innovations in social media.

Keywords: services science; mobile social media; activity theory; mobile web 2.0; social media design; ecosystems; felt experience; service innovation.

DOI: 10.1504/IJWET.2009.031013

International Journal of Web Engineering and Technology, 2009 Vol.5 No.3, pp.327 - 342

Available online: 17 Jan 2010 *

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