Title: Building competitive advantages in a transition economy by ODM instead of OEM: the case of Donlim

Authors: Wei Yu, Hong-ming Xie, Hai-lin Lan

Addresses: School of Business Administration, Guangdong Polytechnic Normal University, Guangzhou, 510665, PRC. ' School of Business Administration, South China University of Technology, 510640, PRC. ' School of Business Administration, South China University of Technology, 510640, PRC

Abstract: Guangdong Donlim Kitchen Group Co., Ltd., founded in 1988, has changed from a small assembling factory to a leader in the small home appliance industry. This paper studied its development strategy of focus, internationalisation and innovation design. We hope it will be of profound significance for a wide range of manufacturing enterprises in developing economies which are facing the transformation from a cost advantage orientation to a value orientation.

Keywords: internationalisation; innovative design; strategy; competitive advantage; transition economies; ODM; original design manufacturing; home appliances; China; innovation; manufacturing industry; value orientation; industrial design.

DOI: 10.1504/IJLIC.2010.030799

International Journal of Learning and Intellectual Capital, 2010 Vol.7 No.2, pp.222 - 234

Published online: 06 Jan 2010 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article