Building competitive advantages in a transition economy by ODM instead of OEM: the case of Donlim
by Wei Yu, Hong-ming Xie, Hai-lin Lan
International Journal of Learning and Intellectual Capital (IJLIC), Vol. 7, No. 2, 2010

Abstract: Guangdong Donlim Kitchen Group Co., Ltd., founded in 1988, has changed from a small assembling factory to a leader in the small home appliance industry. This paper studied its development strategy of focus, internationalisation and innovation design. We hope it will be of profound significance for a wide range of manufacturing enterprises in developing economies which are facing the transformation from a cost advantage orientation to a value orientation.

Online publication date: Wed, 06-Jan-2010

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