Authors: Xueli Huang, Paul Steffens, Bill Schroder
Addresses: Faculty of Business, Edith Cowan University, Churchlands, Western Australia, Australia. Technology Management Centre, The University of Queensland, Brisbane, Queensland, Australia. Syme Business School (Peninsula Campus), Monash University, Frankston, Victoria, Australia
Abstract: This study explores several important aspects of the management of new product development (NPD) in the Chinese steel industry. Specifically, it explores NPD success factors, the importance of management functions to new product success and measures of new product success from the perspective of the industry|s practitioners. Based on a sample of 190 industrial practitioners from 18 Chinese steel companies, the study provides a mixed picture as China makes the transition from a centrally-controlled to market-based economy. On one hand, respondents ranked understanding users| needs as the most important factor influencing the performance of the new products. Further, formulating new product strategy and strengthening market research are perceived as the most important managerial functions in NPD. However, technical performance measures are regarded as more important and are more widely used in industry than market-based or financial measures of success.
Keywords: new product development; innovation; Chinese steel industry; success; successful factors; product management.
International Journal of Technology Management, 2002 Vol.24 No.5/6, pp.557-568
Available online: 11 Jul 2003 *Full-text access for editors Access for subscribers Purchase this article Comment on this article