Title: Measuring and prioritising value of mobile phone usage

Authors: Chung-Chu Liu

Addresses: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, Taipei, Taiwan

Abstract: The purpose of this research is to measure and prioritise the value of mobile phone usage using employees| perspectives. The Content analysis method and the Analytic Hierarchy Process (AHP) were adopted to collect and analyse data. According to the results, the value of mobile phone usage is categorised into four dimensions: economic, relational, knowledge and convenient value. The results show that convenient value is the most important factor in mobile phone usage. The findings could provide mobile phone service companies some references for understanding mobile phone usage.

Keywords: mobile communications; mobile phone users; mobile phone usage; m-commerce; mobile services; customer value; AHP; analytical hierarchy process; AHP; convenience; mobile phones; cell phones; mobile commerce; content analysis.

DOI: 10.1504/IJMC.2010.030519

International Journal of Mobile Communications, 2010 Vol.8 No.1, pp.41 - 52

Published online: 20 Dec 2009 *

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