Title: A comparison of competitive strategy and organisational performance in Turkey and the USA

Authors: John A. Parnell, Mehmet Ali Koseoglu

Addresses: William Henry Belk Professor of Management, School of Business Administration, University of North Carolina, Pembroke, NC 28372, USA. ' Menderes EDAS, Mugla, Turkey

Abstract: The literature is replete with tests of the competitive strategy-performance relationship. However, most published work has been in the developed world, most notably the USA. This paper compares and contrasts the nature of competitive strategy and its link to firm performance in Turkey and the USA. Turkish respondents reported higher levels of both innovation and cost-oriented strategies than did their US counterparts, but both strategies were positively associated with performance satisfaction in both nations, reinforcing previous research in both Turkey and the USA.

Keywords: enterprise development; competitive strategies; business strategies; cost-oriented strategies; performance satisfaction; top management; organisational performance; middle level management; innovation; Turkey; United States; USA.

DOI: 10.1504/IJMED.2010.029760

International Journal of Management and Enterprise Development, 2010 Vol.8 No.1, pp.46 - 61

Published online: 02 Dec 2009 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article