Title: International players from Asia: an analysis of text themes in news coverage

Authors: Chia-Chen Yu

Addresses: 210 Mitchell Hall, University of Wisconsin-La Crosse, WI 54601, La Crosse, USA

Abstract: This study examined current trends in news topics and text themes of news coverage in the USA and Taiwan about international players from Asia. Content analysis was used to evaluate news coverage for this study. Ninety-five sampling articles were chosen from the database in the USA while 272 articles were chosen from Taiwan. The results indicated that the media in the USA covered more news stories about international sport marketing than did Taiwan. The results of this study show a win-win situation for the teams in the US and a player|s native country. Names of stadiums, league, teams, players and players from Asia are frequently covered in the news articles, which increases readers| and fans| knowledge and name recognition of teams.

Keywords: international players; news coverage; USA; Taiwan; Japan; United States; news topics; international sport marketing; sports knowledge; player recognition; team recognition; international sportsmen; international sportswomen.

DOI: 10.1504/IJSMM.2009.029301

International Journal of Sport Management and Marketing, 2009 Vol.6 No.4, pp.389 - 403

Published online: 18 Nov 2009 *

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