Title: Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
Authors: Raymond L. Price, Abbie Griffin, Bruce A. Vojak, Nathan Hoffmann, Holli Burgon
Addresses: College of Engineering, University of Illinois at Urbana-Champaign, 104 South Mathews Avenue, Urbana, IL 61801, USA. ' David Eccles School of Business, University of Utah, USA. ' College of Engineering, University of Illinois at Urbana-Champaign, USA. ' College of Engineering, University of Illinois at Urbana-Champaign, USA. ' College of Education, University of Illinois at Urbana-Champaign, USA
Abstract: More than improving today|s business, breakthrough products can transform business, creating positive transitions into the future. However, these projects can have trouble gaining acceptance into the firm|s development pipeline. Fortunately, some individuals in some organisations have come to appreciate how embracing a firm|s politics can facilitate first a breakthrough idea|s acceptance into development, and then the development of that concept into a commercial product. If innovators became more aware of the political actions that contribute to successful project acceptance and became more capable of motivating and taking such actions, perhaps more breakthrough products would be developed. The role of politics in product development practices has been identified but rarely explored deeply. This study addresses this gap by generating an understanding of the political actions that benefit New Product Development (NPD) practices. We identified and interviewed 19 serial innovators about their innovation processes across diverse, mature corporations.
Keywords: innovation politics; breakthrough innovation; radical innovation; new product development; NPD.
International Journal of Technology Marketing, 2009 Vol.4 No.2/3, pp.165 - 184
Published online: 27 Jun 2009 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article