Title: Strategies for technology-based competition and global marketing: the supplier's view

Authors: Alessandro Barberis

Addresses: Chief Executive, Magneti Marelli SPA, Via G. Gozzano 14, 1-20092, Cinisello Balsamo, Milan, Italy

Abstract: In a paper presented to a conference on |New opportunities and global strategies for automotive manufacturers and suppliers| at the IAVD Congress, Geneva, March 1989, the Chief Executive of Magneti Marelli SPA outlines the course of action needed by suppliers of automotive components and systems in order to remain globally competitive. He outlines the need for |vertical integration| in response to the changing relationships between automobile manufacturers and component suppliers, and the likely effects of a Single European Market in 1992. He surveys also the likely areas of growth and technological development which present challenges and opportunities to suppliers.

Keywords: automobile industry; automotive components suppliers; competitiveness; global marketing; Single European Market; automotive electronics; vertical integration.

DOI: 10.1504/IJTM.1990.025830

International Journal of Technology Management, 1990 Vol.5 No.1, pp.1 - 12

Published online: 25 May 2009 *

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