Title: Managing technological flows into corporate strategy

Authors: Andre P. Maisseu

Addresses: Institut d'Administration des Entreprises, Universite de Paris Pantheon, La Sorbonne, Paris, France

Abstract: As a real management tool, the product matrix is defined in all respects of technology, marketing and accounting. From this matrix, innovation is defined as the drivative, resolving the debate between innovation |technology push| or |demand pull|. A component matrix is derived from the product matrix, which allowed definition of technology portfolio and four main strategies: sub-contracting, cooperation, networking, and joint research.

Keywords: corporate strategy; metatechnology; innovation; technology networks; technological flows; technology management; sub-contracting; cooperation; networking; joint research.

DOI: 10.1504/IJTM.1995.025610

International Journal of Technology Management, 1995 Vol.10 No.1, pp.3 - 20

Published online: 23 May 2009 *

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