Managing technological flows into corporate strategy
by Andre P. Maisseu
International Journal of Technology Management (IJTM), Vol. 10, No. 1, 1995

Abstract: As a real management tool, the product matrix is defined in all respects of technology, marketing and accounting. From this matrix, innovation is defined as the drivative, resolving the debate between innovation 'technology push' or 'demand pull'. A component matrix is derived from the product matrix, which allowed definition of technology portfolio and four main strategies: sub-contracting, cooperation, networking, and joint research.

Online publication date: Sat, 23-May-2009

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