Authors: P. Parthiban, M. Punniyamoorthy, K. Ganesh, G. Ranga Janardhana
Addresses: Department of Production Engineering, National Institute of Technology, Tiruchirappalli-620 015, India. ' Department of Management Studies, National Institute of Technology, Tiruchirapalli-620 015, India. ' Manufacturing Industry Solutions Unit, Tata Consultancy Services Limited, Vikhroli West, Mumbai-400079, India. ' Department of Mechanical Engineering, JNT University, Kukatpally, Hyderabad-500 072, India
Abstract: Due to the increasing competition of globalisation and fast technological improvements, world markets demand companies to have quality and professional supply chain partners. This can only be achieved by employing potential bidding process for global sourcing. In this paper, we proposed a generic bidding process with respect to customer preferences for global sourcing. We develop an integrated fuzzy model leveraging fuzzy analytic hierarchy process and data envelopment analysis based on the model of Parthiban et al. (2008) for evaluation and selection of supply chain partner for global sourcing. The integrated fuzzy model is applied and illustrated for a real-life case study. A practical computer-based decision support system is developed for the model to help managers make better decisions under fuzzy circumstances.
Keywords: bidding process; global sourcing; integrated fuzzy models; fuzzy AHP; analytical hierarchy process; data envelopment analysis; fuzzy DEA; customer preferences; supplier evaluation; supplier selection; supply chain partners; supply chain management; SCM; decision support systems; DSS.
International Journal of Electronic Customer Relationship Management, 2009 Vol.3 No.1, pp.18 - 37
Published online: 07 Apr 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article