Bidding process and integrated fuzzy model for global sourcing based on customer preferences Online publication date: Tue, 07-Apr-2009
by P. Parthiban, M. Punniyamoorthy, K. Ganesh, G. Ranga Janardhana
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 3, No. 1, 2009
Abstract: Due to the increasing competition of globalisation and fast technological improvements, world markets demand companies to have quality and professional supply chain partners. This can only be achieved by employing potential bidding process for global sourcing. In this paper, we proposed a generic bidding process with respect to customer preferences for global sourcing. We develop an integrated fuzzy model leveraging fuzzy analytic hierarchy process and data envelopment analysis based on the model of Parthiban et al. (2008) for evaluation and selection of supply chain partner for global sourcing. The integrated fuzzy model is applied and illustrated for a real-life case study. A practical computer-based decision support system is developed for the model to help managers make better decisions under fuzzy circumstances.
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