Authors: Horst Wildemann
Addresses: Technische Universitat Munchen, Lehrstuhl fur Betriebswirtschaftslehre – Unternehmensfuhrung, Logistik und Produktion, Leopoldstrasse 145, D-80404, Munich, Germany
Abstract: Successful enterprises can secure their superior competitive position at the market especially by holistically and consistently optimising their R&D-portfolio. In doing this, not only the quality of the offered performance programmes can be advanced, but also the success factors cost, time and profitability can be improved considerably. The paper is based on an empirical survey on the innovation management of German industrial enterprises. The paper presents the essential results and insights from the analysis, which can serve as a basis for the development of an EDP-based evaluation model for the innovation portfolio selection.
Keywords: R&D; research and development; innovation management; benefit increase; innovation portfolio management; innovation project selection; Germany.
International Journal of Technology Intelligence and Planning, 2009 Vol.5 No.2, pp.191 - 220
Published online: 28 Mar 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article