Title: Unfolding the Indian cultural mosaic: a cross-cultural study of four regional cultures

Authors: Devinder Pal Singh, Manoj K. Sharma

Addresses: Punjabi University Regional Centre, Phase-7, Mohali 160059, Punjab, India. ' University Business School, Panjab University, Chandigarh 160014, India

Abstract: This study aims at unravelling the various features of complex Indian culture. Based on our arguments that India cannot be used as a surrogate for single culture, we postulated that the various regions within India differ culturally as they differ along geographic, climatic, economic, linguistic and ethnic lines. The study compares the cultural values of four states namely Punjab in north, Tamil Nadu in south, Gujarat in west and West Bengal in eastern India. The states were chosen taking into account their geographical distance, different historical backgrounds and contrasting social patterns in the regions. Professor Geert Hofstede|s employed to operationalise culture and to compare the regions on the five cultural dimensions.

Keywords: cross-cultural management; cross-cultural research; cultural dimensions; Indian culture; India; regional cultures; Punjab;, Tamil Nadu; Gujarat; West Bengal.

DOI: 10.1504/IJICBM.2009.023547

International Journal of Indian Culture and Business Management, 2009 Vol.2 No.3, pp.247 - 267

Published online: 27 Feb 2009 *

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