Unfolding the Indian cultural mosaic: a cross-cultural study of four regional cultures
by Devinder Pal Singh, Manoj K. Sharma
International Journal of Indian Culture and Business Management (IJICBM), Vol. 2, No. 3, 2009

Abstract: This study aims at unravelling the various features of complex Indian culture. Based on our arguments that India cannot be used as a surrogate for single culture, we postulated that the various regions within India differ culturally as they differ along geographic, climatic, economic, linguistic and ethnic lines. The study compares the cultural values of four states namely Punjab in north, Tamil Nadu in south, Gujarat in west and West Bengal in eastern India. The states were chosen taking into account their geographical distance, different historical backgrounds and contrasting social patterns in the regions. Professor Geert Hofstede's employed to operationalise culture and to compare the regions on the five cultural dimensions.

Online publication date: Fri, 27-Feb-2009

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