Title: Models of an individual decision-making process related to ethical issues in business: the risk of framing effects

Authors: Virginija Kliukinskaite Vigil

Addresses: Faculty of Economics and Social Sciences, Department of Economics, University of Agder, Serviceboks 422, 4604 Kristiansand, Norway

Abstract: The theoretical paper at hand reviews 16 most often cited descriptive models of a manager|s individual decision-making process related to ethical issues in business in general, international business and marketing fields in particular. The paper has a goal to point out the need to rephrase the dependent variable in the models in neutral terms to avoid framing effects in the three subject areas, as well as to rename the models accordingly.

Keywords: framing effects; descriptive models; individual decision making process; ethical issues; business ethics; international business; marketing.

DOI: 10.1504/IJBGE.2009.023332

International Journal of Business Governance and Ethics, 2009 Vol.4 No.3, pp.264 - 279

Published online: 19 Feb 2009 *

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