Title: Learning to live online: acceptance and usage of the internet as an innovative medium

Authors: C. Mo Bahk, C.E. Tapie Rohm Jr.

Addresses: Department of Communication Studies, California State University, San Bernardino, 5500 University Parkway, San Bernardino, CA 92407, USA. ' Department of Information and Decision Sciences, California State University, San Bernardino, 5500 University Parkway, San Bernardino, CA 92407, USA

Abstract: This article focuses on how perceived internet utility and internet usage motivation are related to levels of involvement in internet usage. Questions concerning the digital divide controversy also are explored. The results show that perceived internet utility is positively related to internet involvement. There were no significant gender differences in most of the measures. The results indicate that when people are led to believe in the utility of the internet as a learning tool, they will become more involved. Innovative ways to introduce this new medium to all populations for effective learning need to be developed.

Keywords: internet involvement; innovation; learning; internet utility scale; IUS; internet motives scale; IMS; internet usage; digital divide; user motivation; gender differences; internet acceptance.

DOI: 10.1504/IJIL.2009.023289

International Journal of Innovation and Learning, 2009 Vol.6 No.3, pp.247 - 258

Available online: 17 Feb 2009

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