Title: A GSS process to generate new product ideas and business concepts

Authors: Kalle Elfvengren, Samuli Kortelainen, Markku Tuominen

Addresses: Department of Industrial Management, Lappeenranta University of Technology, Skinnarilankatu 34, 53850 Lappeenranta, Finland. ' Department of Industrial Management, Lappeenranta University of Technology, Skinnarilankatu 34, 53850 Lappeenranta, Finland. ' Department of Industrial Management, Lappeenranta University of Technology, Skinnarilankatu 34, 53850 Lappeenranta, Finland

Abstract: The paper introduces a process for brainstorming new product ideas and business concepts. The developed process utilises a group support system. It aims to enhance the innovation process and the transfer of knowledge inside a company by offering effective means for cooperation. The paper reports the experiences and findings of using the developed process in business cases.

Keywords: electronic brainstorming; fuzzy front end; group support systems; GSS; innovation process; new product ideas; idea generation; business concepts; knowledge transfer; cooperation.

DOI: 10.1504/IJTM.2009.022657

International Journal of Technology Management, 2009 Vol.45 No.3/4, pp.337 - 348

Published online: 24 Jan 2009 *

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