A GSS process to generate new product ideas and business concepts
by Kalle Elfvengren, Samuli Kortelainen, Markku Tuominen
International Journal of Technology Management (IJTM), Vol. 45, No. 3/4, 2009

Abstract: The paper introduces a process for brainstorming new product ideas and business concepts. The developed process utilises a group support system. It aims to enhance the innovation process and the transfer of knowledge inside a company by offering effective means for cooperation. The paper reports the experiences and findings of using the developed process in business cases.

Online publication date: Sat, 24-Jan-2009

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