Title: E-government application in promoting local tourism: an empirical study

Authors: Jiaqin Yang, Erin M. Harris, Mike Whitfield

Addresses: Georgia College & State University, Milledgeville, GA 31061, USA. ' Georgia College & State University, Milledgeville, GA 31061, USA. ' Georgia College & State University, Milledgeville, GA 31061, USA

Abstract: This paper describes an empirical study about the current issues and development of the application of electronic government (e-government) in promoting local tourism industry for small and local cities and counties throughout the USA. The primary data for this study are collected through a comprehensive website evaluation. The objectives of this research are: 1) to examine the use of online tourism promotion implemented in local city and county websites across the USA; 2) to identify major issues and challenges for local governments in promoting local tourism online; 3) to discuss the managerial implications for future research. The data collected from this study show that there is an emerging need for improvement in promoting local tourism through e-government application.

Keywords: electronic government; e-government; local tourism; tourism promotion; empirical study; USA; United States; website evaluation; online promotion; e-promotion; local government.

DOI: 10.1504/EG.2009.022593

Electronic Government, an International Journal, 2009 Vol.6 No.1, pp.54 - 69

Published online: 18 Jan 2009 *

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