Title: Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators

Authors: Guillaume Bodet, Iouri Bernache-Assollant

Addresses: School of Sport and Exercise Sciences, Institute of Sport and Leisure Policy, Loughborough University, Loughborough LE11 3TU, UK. ' Laboratoire de Psychologie de Besancon (EA 3188), Universite de Franche-Comte, IUT de Belfort-Montbeliard, 55, faubourd des Ancetres, Belfort F-9000, France

Abstract: The purpose of this research was to identify the contribution of sporting event service attributes to spectator satisfaction in a French ice hockey context. Based on the tetra-class model, the results demonstrated that some service attribute contributions vary upon spectator|s team identification whereas some do not. This survey highlighted the prior and non-prior service attributes in order to satisfy spectators, amateurs and fans and reinforced the crucial role of segmentation in sport event attendance analysis.

Keywords: sports fans; service attributes; spectator satisfaction; France; tetra-class models; team identification; ice hockey; segmentation; sport event attendance; attendance analysis.

DOI: 10.1504/IJSMM.2009.021748

International Journal of Sport Management and Marketing, 2009 Vol.5 No.1/2, pp.15 - 37

Published online: 01 Dec 2008 *

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