Authors: Guillaume Bodet, Iouri Bernache-Assollant
Addresses: School of Sport and Exercise Sciences, Institute of Sport and Leisure Policy, Loughborough University, Loughborough LE11 3TU, UK. ' Laboratoire de Psychologie de Besancon (EA 3188), Universite de Franche-Comte, IUT de Belfort-Montbeliard, 55, faubourd des Ancetres, Belfort F-9000, France
Abstract: The purpose of this research was to identify the contribution of sporting event service attributes to spectator satisfaction in a French ice hockey context. Based on the tetra-class model, the results demonstrated that some service attribute contributions vary upon spectator|s team identification whereas some do not. This survey highlighted the prior and non-prior service attributes in order to satisfy spectators, amateurs and fans and reinforced the crucial role of segmentation in sport event attendance analysis.
Keywords: sports fans; service attributes; spectator satisfaction; France; tetra-class models; team identification; ice hockey; segmentation; sport event attendance; attendance analysis.
International Journal of Sport Management and Marketing, 2009 Vol.5 No.1/2, pp.15 - 37
Published online: 01 Dec 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article