Title: The role of communication and coordination between 'network lead companies' and their strategic partners in determining NPD project performance

Authors: Yuosre F. Badir, Bettina Buchel, Christopher Tucci

Addresses: Ecole Polytechnique Federal de Lausanne (EPFL), College of Management of Technology (CDM), Ch-1015 Lausanne, Switzerland. ' International Institute for Management Develpment (IMD), Ch. De Bellerive 23, CH-1001 Lausanne, Switzerland. ' Ecole Polytechnique Federal de Lausanne (EPFL), College of Management of Technology (CDM), Ch-1015 Lausanne, Switzerland

Abstract: Using the data collected from three in-depth case studies of hightech New Product Development (NPD) projects conducted by network lead companies from different industries with alliance partners, we attempt to extend and merge the knowledge of NPD management, communication and coordination theory, and inter-organisation theory by proposing a contingency model. We propose that under conditions of fit between contextual factors that characterise high-tech NPD projects and the intensity level of communication and coordination, NPD project performance is highest. The model indicates that NPD project performance is contingent on the fit between the actual intensity level of communication and coordination – between the network lead company and its project|s strategic partners – and the required intensity level. The required intensity of communication in uncertain and complex projects is dominated by the development cycle time of the project.

Keywords: communication; coordination; high-tech projects; project performance; networks; strategic alliances; new product development; NPD; high technology; network lead companies; strategic partners.

DOI: 10.1504/IJTM.2008.020708

International Journal of Technology Management, 2008 Vol.44 No.1/2, pp.269 - 291

Available online: 12 Oct 2008 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article