Title: Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus

Authors: Despo Ktoridou, E.N. Roussakis

Addresses: Department of Management and MIS, School of Business, University of Nicosia, PO Box 24005, 1700 Nicosia, Cyprus. ' Department of Finance and Real Estate, College of Business Administration, Florida International University, 11200 SW 8th Street, Miami, FL 33199, USA

Abstract: The case explores the use of internet technology as a marketing communication tool by the new management team of a medium sized hotel in Cyprus. The issues raised are typical of internet promotion in the hotel industry. The objective of the case is to acquaint the student with considerations that benefit businesses and marketers in the design, development, implementation and evaluation of a successful website, to be used as an effective online marketing communication tool.

Keywords: diversification; e-promotion; holding company; marketing communications; subsidiaries; website design; e-marketing; electronic marketing; online marketing; internet marketing; online promotion; Cyprus; hotel industry; tourism.

DOI: 10.1504/JGBA.2008.019936

Journal for Global Business Advancement, 2008 Vol.1 No.4, pp.381 - 389

Published online: 16 Aug 2008 *

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