Journal for Global Business Advancement (JGBA)

Journal for Global Business Advancement

2008 Vol.1 No.4

Special Issue on International Branding and Marketing Communications

Guest Editors: Demetris Vrontis and Ioanna Papasolomou


Pages Title and author(s)
327-349Motivators and critical factors in mobile banking communications: the case of Kuwait
Alkis Thrassou, Lijo Raju Philip
DOI: 10.1504/JGBA.2008.019932
350-361Are net surfers ready for audio banners?
Caner Dincer
DOI: 10.1504/JGBA.2008.019933
362-369International celebrities: worldwide surrogate salesforce?
B.Z. Erdogan
DOI: 10.1504/JGBA.2008.019934
370-380Implicit prices of product characteristics in the milk and cheese market
Philippos Karipidis, Stamatis Aggelopoulos, Efthimia Tsakiridou
DOI: 10.1504/JGBA.2008.019935
381-389Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus
Despo Ktoridou, E.N. Roussakis
DOI: 10.1504/JGBA.2008.019936
390-408The marketing implications of the 'undesired self'; the case of Chinese Y-generation
Alkis Thrassou, Demetris Vrontis, Ching-Wei Ho
DOI: 10.1504/JGBA.2008.019937
409-421Evaluation of the Khula enterprise in the promotion of SMMEs in South Africa
Louise Van Scheers, Simon Radipere
DOI: 10.1504/JGBA.2008.019938
422-432The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia
Demetris Vrontis, Andriani Susanti, Ioanna Papasolomou
DOI: 10.1504/JGBA.2008.019939
433-444Consumer self-construal and cross-cultural marketing communications: theory and implications
Cheng Lu Wang
DOI: 10.1504/JGBA.2008.019940
445-458Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Louise Van Scheers, Simon Radipere
DOI: 10.1504/JGBA.2008.019941

 

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