Authors: Paul Shrivastava
Addresses: Bucknell University, 305 Taylor Hall, Lewisburg, PA 17837, USA
Abstract: Organisational technology is currently understood as an ecologically neutral instrument of production and a source of competitive advantage for firms. This paper examines some challenges to this view of organisational technology. It proposes an alternative view of ecologically sustainable technologies. Sustainable organisational technology is characterised by low natural resource intensity, humanised scale of operations, stakeholder effectiveness and managed intergenerational risks. Strategic managers can create ecologically sustainable competitive advantage by ecologising their firm|s inputs, throughputs and outputs.
Keywords: organisational technology; ecological sustainability; competitive advantage; sustainable strategic management; SSM; sustainable technologies; competitive advantage.
International Journal of Sustainable Strategic Management, 2008 Vol.1 No.1, pp.98 - 111
Available online: 02 May 2008Full-text access for editors Access for subscribers Purchase this article Comment on this article