Title: Book Review: Marketing and Football: an International Perspective

Authors: John Beech

Addresses: Applied Research Centre in Sustainable Regeneration (SURGE), Coventry University, 5 Priory Street, Coventry CV1 5FB, UK

Abstract: Marketing and Football: an International Perspective, [by Michel Desbordes and Simon Chadwick]. Oxford, Elsevier Butterworth Heinemann, 2007. [ISBN: 0750682043; ISBN13: 9780750682046]

Keywords: book review

DOI: 10.1504/IJSMM.2008.017691

International Journal of Sport Management and Marketing, 2008 Vol.4 No.1, pp.123 - 124

Available online: 26 Mar 2008 *

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