Title: A practitioner perspective on drivers of employee loyalty

Authors: Yogesh Kumar Dwivedi, Anju Dwivedi

Addresses: School of Business and Economics, Swansea University, Singleton Park, Swansea, SA2 8PP, Wales, UK. ' 57, Pen Y Garn, Pentrechwyth, Swansea, SA1 7ET, Wales, UK

Abstract: The aim of this practice-based paper is to provide insight into the drivers of employee loyalty in the IT industry. The paper outlines and discusses the following four important attitude-based loyalty drivers: employee focus; development opportunities; job quality; and brand. The paper further discusses the following five experience-based factors driving employee loyalty: care and concern for employees; fairness at work; day-to-day satisfaction; feelings of accomplishment; and compensation/benefits. The paper goes on to outline and discuss the two most common reasons highlighted by employees for not reporting ethical indiscretions. The paper concludes by suggesting that the CEOs and HR Managers should take a closer look at their organisations and find out if they are exerting their best efforts to know their top talents and how to obtain their loyalty.

Keywords: employee loyalty; practitioners; opinions; views; drivers; attitudinal; experience-based; ethical indiscretions; IT industry; information technology; human resources management; HRM.

DOI: 10.1504/IJHRDM.2007.017134

International Journal of Human Resources Development and Management, 2007 Vol.7 No.3/4, pp.276 - 285

Published online: 15 Feb 2008 *

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