Title: Why world automobile industry may move to Asia Pacific zone: the case of India's automobile industry

Authors: Hyun-Sook Lee, Beverlee B. Anderson

Addresses: Division de Investigacion, Facultad de Contaduria y Administracion, National Autonomous University of Mexico (UNAM), Ciudad Universitaria, C.P. 04510, Mexico, DF. ' College of Business Administration, California State University, San Marcos, California 92096-0001, USA

Abstract: The purpose of this paper is to identify the salient considerations in a relocation analysis of the automobile industry, specifically as it relates to a move into India. Using Michael Porter|s five forces competitive model, the environment and forces within the industry will be analysed to give insight as to the opportunities and challenges of entering the auto industry in India.

Keywords: Indian automobile industry; relocation analysis; Asia Pacific zone; India; economic growth; low-priced vehicles; Michael Porter; five forces model; automotive relocation.

DOI: 10.1504/WREMSD.2008.016206

World Review of Entrepreneurship, Management and Sustainable Development, 2008 Vol.4 No.1, pp.31 - 45

Published online: 09 Dec 2007 *

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