Authors: Maktoba Omar, Sonny Nwankwo, Darlington Richards
Addresses: Napier University Business School, Edinburgh, EH14 1DJ Scotland, UK. ' East London Business School, Longbridge Road, Essex RM8 2AS Dagenham, UK. ' School of Business and Management, Morgan State University, Baltimore, 21251 Maryland, USA
Abstract: Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is related to specific prevailing factors in the host markets. This paper considers the extent to which the nature of entry to overseas markets is predicated upon the existence of specific variables related to both the firm and the host markets. Regression analyses indicate strong positive relationships between competitive intensity, degree of standardisation, extent of market research and political risks. Conversely, negative relationships were found in relation to normative cultural constructs.
Keywords: international entrepreneurship; foreign markets; entry modes; UK companies; United Kingdom; market entry.
World Review of Entrepreneurship, Management and Sustainable Development, 2008 Vol.4 No.1, pp.1 - 18
Published online: 09 Dec 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article