Title: Selling technology to Hong Kong manufacturers: an empirical extension of the technology acceptance model

Authors: Alan K.M. Au, Matthew C.H. Yeung

Addresses: School of Business and Administration, The Open University of Hong Kong, No. 30 Good Shepherd Street, Homantin, Kowloon, Hong Kong. ' School of Business and Administration, The Open University of Hong Kong, No. 30 Good Shepherd Street, Homantin, Kowloon, Hong Kong

Abstract: Given the costs and risks associated with technology adoption, selling and marketing technologies are never easy. The study develops a model identifying the determinants of technology adoption. The model hypothesises that the recipient|s beliefs in a technology could influence his/her attitude towards the technology. Additionally, the recipient|s behavioural intention to adopt/reject is a function of his/her attitude towards the technology, the degree of authority delegated to him/her, and the government|s support towards the adoption. The study employs empirical data from manufacturers in Hong Kong to validate the linkages in the proposed model. The paper concludes by identifying the managerial uses of the proposed model. Most importantly, the study could provide important insights to technology suppliers, firm owners and policymakers.

Keywords: technology adoption determinants; technology acceptance model; TAM; Hong Kong manufacturers; internet marketing; technology marketing; technology rejection.

DOI: 10.1504/IJTMKT.2007.015201

International Journal of Technology Marketing, 2007 Vol.2 No.3, pp.201 - 224

Published online: 24 Sep 2007 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article