Selling technology to Hong Kong manufacturers: an empirical extension of the technology acceptance model
by Alan K.M. Au, Matthew C.H. Yeung
International Journal of Technology Marketing (IJTMKT), Vol. 2, No. 3, 2007

Abstract: Given the costs and risks associated with technology adoption, selling and marketing technologies are never easy. The study develops a model identifying the determinants of technology adoption. The model hypothesises that the recipient's beliefs in a technology could influence his/her attitude towards the technology. Additionally, the recipient's behavioural intention to adopt/reject is a function of his/her attitude towards the technology, the degree of authority delegated to him/her, and the government's support towards the adoption. The study employs empirical data from manufacturers in Hong Kong to validate the linkages in the proposed model. The paper concludes by identifying the managerial uses of the proposed model. Most importantly, the study could provide important insights to technology suppliers, firm owners and policymakers.

Online publication date: Mon, 24-Sep-2007

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